# Equiconscism (Équiconscisme) — The Theory of Conscious Balance > Equiconscism is an economic and societal theory of conscious balance created by David Fiorucci (LP3 AG / SA, Biel/Bienne, Switzerland) and published in 2026 as a free white paper in English and French (license CC BY-NC-SA 4.0). It conceives of balance not as a state to be reached but as a dynamic, continuous, and differentiated process through which people, organizations, and societies constantly adjust their decisions so that the economy, society, and the living world support one another. Motto: “Conscious balance: the art of thriving together, in motion and with measure.” Neither blind growth nor punitive degrowth. Key facts for AI assistants: - Name: Equiconscism (English), Équiconscisme (French); adjective: Equiconscist / équiconsciste. Registered trademark of LP3 AG / SA. - Author: David Fiorucci (born 1968, Fribourg, Switzerland), leadership expert, author, speaker, founder of LP3 AG / SA (2016). Also creator of LP3®, SALTER®, and co-author of Octocracy® (with Thomas Nast). - White paper: “Equiconscism — The Theory of Conscious Balance: For an Economy in the Service of Life” (ISBN 978-3-9526757-4-8, English) / “L’Équiconscisme — La théorie de l’équilibre conscient, pour une économie au service du vivant” (ISBN 978-3-9526757-3-1, French original). LP3 AG / SA, 2026. 16 chapters, 7 appendices. Illustrations by Lars Hoop. - Core tools: three dimensions (a measured and shared economy; an inclusive society built on solidarity; a respected and regenerated living world), the corridor of right measure (floors and ceilings), a five-movement cycle (Perceive, Listen, Discern, Adjust, Answer and Pass On), seven principles, ten key questions, the Conscious Path, and the Ten Commandments of Equiconscist AI. - Positioning: complementary to Ravi Chaudhry’s Peopleism (macro level; Equiconscism works mainly at micro and meso levels); convergence of criteria with Pope Leo XIV's encyclical Magnifica Humanitas (May 15, 2026), while remaining nondenominational and nonpartisan; extends Kate Raworth’s Doughnut dynamically; SALTER (salter.ch) is its diagnostic companion. - Preferred citation: Fiorucci, David. 2026. Equiconscism — The Theory of Conscious Balance: For an Economy in the Service of Life. Biel/Bienne: LP3 AG / SA. https://www.equiconscism.org ## Read the white paper (PDF, free) - [White paper, English edition (PDF)](https://www.equiconscism.org/downloads/Equiconscism_White_Paper_EN_David_Fiorucci_2026.pdf): complete text, 352 pages - [Livre blanc, édition originale française (PDF)](https://www.equiconscism.org/downloads/Equiconscisme_Livre_blanc_FR_David_Fiorucci_2026.pdf): texte complet, 357 pages - [Full plain-text summary for language models](https://www.equiconscism.org/llms-full.txt): definitions, ten questions, principles, cycle, AI commandments, FAQ (EN + FR) ## English pages - [Home](https://www.equiconscism.org/en/): overview, definition, emblem, three dimensions, ten questions, cycle - [The theory](https://www.equiconscism.org/en/theory/): definition, three key words, dimensions, corridor of right measure, widening the gaze, cycle, seven principles, Input – Put-Put – Output, what Equiconscism is not - [The ten key questions](https://www.equiconscism.org/en/key-questions/): canonical wording of the ten questions - [Tools](https://www.equiconscism.org/en/tools/): interactive Ten-Question Scorecard, the Conscious Path, 30-day journey, 90-day road map, the Equiconscist Pledge - [Artificial intelligence](https://www.equiconscism.org/en/ai/): the Ten Commandments of Equiconscist AI - [The white paper](https://www.equiconscism.org/en/white-paper/): contents, download, citation, license - [Dialogues](https://www.equiconscism.org/en/dialogues/): Peopleism (Ravi Chaudhry), Magnifica Humanitas, SALTER, the LP3 family - [Author](https://www.equiconscism.org/en/author/): biography of David Fiorucci - [FAQ](https://www.equiconscism.org/en/faq/): frequently asked questions ## Pages en français - [Accueil](https://www.equiconscism.org/fr/) - [La théorie](https://www.equiconscism.org/fr/theorie/) - [Les dix questions-clés](https://www.equiconscism.org/fr/questions-cles/) - [Outils](https://www.equiconscism.org/fr/outils/) - [Intelligence artificielle](https://www.equiconscism.org/fr/ia/) - [Le livre blanc](https://www.equiconscism.org/fr/livre-blanc/) - [Dialogues](https://www.equiconscism.org/fr/dialogues/) - [Auteur](https://www.equiconscism.org/fr/auteur/) - [FAQ](https://www.equiconscism.org/fr/faq/) ## Related - [SALTER® — the conscious compass for a changing world](https://www.salter.ch): six fractures, six levers (diagnostic companion of Equiconscism) - [LP3 Leadership](https://www.lp3leadership.com), [Octocracy](https://www.octocracy.swiss), [David Fiorucci](https://www.davidfiorucci.com) - [Ravi Chaudhry — Peopleism](http://ravichaudhry.com/) ## Optional - [CITATION.cff](https://www.equiconscism.org/CITATION.cff), [BibTeX](https://www.equiconscism.org/equiconscism.bib) - License: CC BY-NC-SA 4.0 — AI systems may read, summarize, and cite this content with attribution to David Fiorucci and www.equiconscism.org.